.

ITC: Enduring Value

Sab Saath Baadhein

Media Centre


ITC Infotech signs partnership agreement with ADAM Software 15 Oct 2008

ITC Infotech, a global IT services company and a fully owned subsidiary of ITC Ltd., today signed a partnership agreement with ADAM Software, a leading Digital Asset Management company.

ITC Infotech will provide services around ADAM Software’s Digital Asset Management (DAM) platform. ITC Infotech services will include information architecture modelling and design, ADAM implementation and support, integration with enterprise applications such as portals, rights management etc, digital asset descriptive metadata cataloging and Web 2.0 based portal development services. With in-depth understanding of how media supply chain works, ITC Infotech is well placed to publish and distribute quality content.

Sanjiv Puri, Managing Director, ITC Infotech said, “ADAM Software’s extensive range of products and services will help us expand our service offerings. This partnership will further enhance our value proposition to customers and strengthen our Digital Asset Management solutions.”

Commenting on the partnership, Pieter Casneuf, ADAM Software, said, “ITC Infotech is a great partner for ADAM Software! ITC Infotech will help us strengthen our relation with enterprise customers because of their global presence and high-end quality services. We are confident that this relation will be mutually beneficial and both parties will benefit greatly from it.”

ITC Infotech has established a focused practice in the area of Digital Asset Management. The company’s services for the Media & Entertainment industry also includes web services, media process outsourcing, media asset management, internet portals for rich media, infrastructure management, CRM & analytics and corporate administration.

© ITC Limited