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ITC launches common loyalty programme 21 Mar 2012

The Hindu Business Line

Diversified business group ITC has launched a common loyalty programme – Club ITC. This primarily marks the coming together of Wills Lifestyle and ITC hotels, says Mr B. Hariharan, Vice-President (Sales & Marketing), ITC Hotels.

The programme will enable members to earn points on purchases at Wills Lifestyle stores or by staying at ITC Hotels across the country, with multiple avenues to redeem them.

A member endorsing either of the two brands – ITC Hotels or Wills Lifestyle – automatically becomes entitled to get benefits of both brands.

"For example, points earned at Wills Lifestyle stores can be redeemed against further purchases or your stay at our hotels, or even your dinner at our restaurants," he explains.

In addition to ITC hotels and Wills Lifestyle, redemption options include ITC's personal care, ITC food products and select services from International Travel House.

Also, the members will get priority on room bookings, room upgrades and free Internet, besides a host of other facilities.

Launched a few weeks ago, "the programme has gathered good momentum. We registered close to one lakh members so far," Mr Hariharan said.

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