Consultation with Key Stakeholders and Identification of Key Concerns
Stakeholder	Consultation Mechanism	Key Issues
Providers of Financial Capital	Annual General Meeting Exclusive section in Corporate Website on 'Shareholder Value' which serves to inform and service shareholders An exclusive e-mail id: isc@itc.in for direct interaction with shareholders Regular interactions with institutional investors	Improved profitability and growth of the organisation Transparent and effective communications Investor servicing Sound corporate governance mechanisms
Government and Regulatory Authorities	Representations on policy issues through industry associations and other bodies Participation in policy advocacy discussions at various forums	Regulatory compliance Sound corporate governance mechanisms Tax revenues Improvement in use of natural resources Transparency in disclosures Livelihood generation
Customers	Market surveys Personal contacts/ visits Personalised lifestyle privilege programme Customer satisfaction surveys Key account management	Product/service quality and safety Adequate information on products Transparent communication Product/service availability Timely delivery of product/service Maintenance of privacy/confidentiality Fair and competitive pricing
Employees	Induction programmes/training workshops Individual performance appraisal Employee engagement survey Grievance handling processes Trade union meetings	Caring and empowering work environment Personal development and growth Safety Grievance resolution Competitive compensation
Farmers	Regular formal/informal talks Farmer training programmes and workshops Agreements for all procurement activities e-Choupal and Choupal Pradarshan Khets (demonstration farms) Participatory rural appraisals to identify needs and challenges	Sustainable & accelerated growth in livelihoods and farm incomes Know-how on improvement of productivity and profitability Capacity development for further investment Easy, affordable and reliable access to inputs such as quality seeds, fertilisers and pesticides Regeneration and replenishment of common property resources like water, village commons, biomass and biodiversity
Supply Chain Partners	Manufacturers’ meets Vendor meets Pre-agreement negotiations Agreements for all procurement activities	Knowledge and infrastructure support Regular communication and updates on business plans Inclusion of local medium and small scale enterprises in vendor base Competency development of local vendors Stability/tenure of relationship Ordering and payment routines Purchasing prices
Media	One-on-one Media interactions Press conferences/Press releases Advertisements/Promotions Interviews with Senior Managers	Transparent and accurate disclosure to stakeholders Responsible Corporate Citizenship Corporate Reputation
Civil Society	Partnership in implementation of CSR Programmes under Mission Sunehra Kal Discussions on community issues with Civil Society Organisations	Financial support for community development programmes Managerial support Environmental impacts Safe products and services Responsible Corporate Citizenship
Local Communities	Community needs assessment activities undertaken in collaboration with independent parties/Civil Society Organisations Formation and regular meetings of village institutions Public hearings during greenfield/ expansion projects Assessment of direct and indirect impacts of ITC's social investments on communities	Community development programmes based on local communities' needs Strengthening of livelihood opportunities Improvement of social infrastructure for hygienic and healthy living environment Dignity of life through economic & social empowerment