ITC's aspiration to be a National Champion is driven by its abiding Vision to put Country before
Corporation and the Institution before the Individual. This vision has inspired a journey to transform
ITC into a vibrant engine of growth with substantial and growing contribution to the Indian economy.
It is the Company's belief that by making societal value creation a core strategic purpose, it has laid
strong foundations for a future-ready corporation - an exemplary national enterprise committed to
building enduring value for its stakeholders.
This commitment is manifest in many ways - in its strategy to pursue multiple drivers of growth to make
a multi-dimensional contribution to economic growth; in the creation of world-class Indian brands that
create, capture and retain larger value in the country; in establishing state-of-the-art brick and mortar
assets that enrich the nation's industrial capability as well as livelihood generation opportunities; and in
its multi-pronged social investment programmes that help in addressing some of the key challenges
facing the country today, namely widespread poverty, unemployment and environmental degradation.
The Hon'ble Prime Minister's vision to build a dynamic, progressive and self-reliant India through
impactful programmes such as the Make in India, Skill India, Digital India and Swachh Bharat resonates
deeply with the Company's efforts to create a national institution of pride. The following pages
encapsulate some of these endeavours.
ITC's diversified portfolio of businesses, spanning
FMCG, Paperboards & Packaging, Agri Business,
Hotels and Information Technology, enables it to have
a significant presence in all 3 sectors of the economy,
namely, agriculture, manufacturing and services,
providing the Company with the unique opportunity
to contribute meaningfully to the growth and
development of the country.
In agriculture, driven by the acclaimed ITC e-Choupal,
the Company's deep farmer relationships and
productivity enhancing agri-interventions have
raised rural incomes, improving the quality of life
and transforming village ecosystems. ITC e-Choupal
has empowered more than 4 million farmers in
40,000 villages.
In manufacturing, supported by substantial
investments in state-of-the-art technology, ITC
has created world-class manufacturing facilities
for its FMCG, Paperboards, Packaging and Printing
businesses. ITC's products are manufactured in over
250 owned or outsourced units and exported to 90
countries globally, earning precious foreign exchange
for the country. The Company continues to invest in
India's future with 65 projects in the pipeline, including
20 factories for FMCG products, covering an area of
28 million square feet with an outlay of over
Rs 25,000 crore.
In services, ITC Hotels is acknowledged worldwide
for its fine art of hospitality, for being an epitome of
luxury and the greenest luxury hotel chain in the
world. The Company's subsidiary, ITC lnfotech, is
one of India's fastest growing mid-tier Information
Technology companies.
It is ITC's belief that tomorrow's world belongs to
those who create, nurture and own intellectual capital.
Investing in contributing to the India of tomorrow, the
Company has established the ITC Life Sciences &
Technology Centre with state-of-the-art infrastructure
and powered by an over 350-strong diverse pool of
world-class scientists and technologists. In a short
span of time, the competencies developed have
enabled the Company to file as many as 351 unique
patents, originating from India, helping build
intellectual assets for our Nation.
Successful brands reflect the innovative capabilities
of a nation and is a badge of honour for the country
it belongs to, apart from being a sustained source of
wealth creation. It has been ITC's tireless endeavour
to create and nurture world-class Indian brands.
Powered by deep consumer insights, cutting-edge
R&D, superior agri-sourcing capabilities,
internationally benchmarked manufacturing, and
an extensive trade marketing and distribution
infrastructure, ITC's wide spectrum of over 50 trusted
FMCG brands continues to gain consumer franchise,
earning significant market standing across segments.
Some of the popular brands include 'Aashirvaad',
'Sunfeast Dark Fantasy', 'Sunfeast Dream Cream',
'Sunfeast Delishus', 'Sunfeast Bounce', 'Bingo!',
'Yumitos', 'YiPPee!', 'Candyman', 'mint-o', 'GumOn'
and 'Kitchens of India' in the Branded Packaged
Foods space; 'Classmate' and 'Paperkraft' in Education
& Stationery products market; 'Essenza Di Wills', 'Fiama Di Wills', 'Vivel', 'Superia' and 'Engage' in the
Personal Care Products segment; 'Wills Lifestyle' and
'John Players' in the Lifestyle Retailing Business;
'Mangaldeep' in Agarbattis and 'Aim' in Matches.
ITC's energetic brands have already garnered an
annualised consumer spend of over Rs 11,000 crore.
It is ITC's avowed aspiration to become India's
no 1 FMCG player. The Company aims at achieving
a revenue of Rs 1,00,000 crore from the new FMCG
businesses by 2030.
ITC is today widely recognised as a global exemplar
in sustainability. The Company's sustainability
strategy aims to significantly enhance value creation
for the nation through superior 'Triple Bottom Line'
performance that builds and enriches the country's
economic, environmental and societal capital. The
sustainability strategy is premised on the belief that
the transformational capacity of business can be very
effectively leveraged to create significant societal
value through a spirit of innovation and enterprise.
Its wide spectrum of sustainability initiatives and
social investments are manifest in several large-scale
programmes. The celebrated ITC e-Choupal initiative
has empowered over 4 million Indian farmers.
Integrated Watershed Development programmes
bring soil and moisture conservation today to over
2,00,000 hectares. Afforestation initiatives have
greened nearly 2,00,000 hectares, providing nearly 90
million person-days of employment. The Women
Empowerment programme provides livelihood
opportunities to over 40,000 women. The Primary
Education programme has reached out to over
4,00,000 children. The Livestock Development
programme has covered over 11,00,000 milch
animals. It is indeed a matter of pride that ITC's
businesses and value chains today provide
sustainable livelihoods to around 6 million people,
many of whom represent the weakest in rural India.
ITC's Skilling & Vocational Training Programme, in line
with the national Skill India mission, works towards
building market relevant skills among rural youth.
ITC has, so far, trained over 19,000 youths and plans
to cover 10,000 youths annually. ITC's Health &
Sanitation programme aims at improving overall
health and hygiene through prevention of open
defecation and reducing incidence of water-borne
diseases. ITC has constructed over 8,200 individual
household toilets across the country. In addition, the
Company's Wellbeing Out of Waste (WOW) initiative
inculcates the habit of source segregation and waste
paper recycling among school children, housewives
and general public as well as industries and business
enterprises. It helps conserve natural resources,
generates cost-effective raw materials for the paper,
plastics, metal and glass industries and creates
employment. The WOW movement today extends to
Hyderabad, Chennai, Bengaluru, Coimbatore and
some towns of Telangana. These initiatives also
contribute to the national Swachh Bharat campaign.
ITC is the only enterprise in the world of comparable
dimensions to be carbon-positive (10 years in a row),
sequestering twice the amount of carbon it emits;
water-positive (13 consecutive years), creating twice
the rainwater harvesting potential that it consumes;
and solid waste recycling positive (for the last 8
years). Over 43% of the total energy requirement of
the Company is met from renewable sources, a
testimony to its commitment to a low carbon growth
path. All ITC's premium luxury hotels have the unique
distinction of being LEED® Platinum certified. ITC's
Sustainability Report, which is available on
www.itcportal.com, provides more details of these
programmes and initiatives.
