ITC SUSTAINABILITY REPORT 2016 GRI - G4 COMPLIANT, IN ACCORDANCE - COMPREHENSIVE

  • Management Approach

    Over the last few decades, the amount of waste generated has gone up considerably as a direct consequence of increasing population, rapid & unplanned urbanisation and higher consumption levels. Around *62 million tonnes of Municipal Solid Waste (MSW) is being generated across urban India every year, with large metros such as Mumbai alone generating over 7000 tonnes a day. However, we as a country are struggling to provide efficient waste management services and adequate infrastructure to attend the increasing quantum of waste, with continued and indiscriminate dumping of waste at open sites. While unavailability of recyclable/reusable waste adds burden on natural resources to meet the fresh demand, inappropriately managed waste dumped at landfill sites also cause contamination on land, water and air, which eventually has an adverse effect on the quality of life. The recently notified Solid Waste Management (SWM) Rules, 2016 and Plastic Waste Management (PWM) Rules, 2016 come as an effort towards addressing the issue of waste management, which has assumed critical dimension in our country.

    As per several reputed studies, MSW typically consists of organic compostable matter (40% by weight), ash, stones & debris (40%), glass, paper, metals, textile & leather (13%) and plastic wastes (7%). A 2016 Report by Federation of Indian Chamber of Commerce and Industries (FICCI) on the Plastic Industry states plastic consumption in India as 12.8 million tons per annum, which translates to generation of approximately 5 million tons of plastic wastes per annum. Plastics today are an integral part of modern life and have made it possible for the benefits of development to reach the poorest and needy. Their economic and environmental utility in providing insulation benefits, protecting product integrity when used as packaging, etc. have been transformational and gaps in the MSW management system should not colour public perception about the utility of plastics. Plastic wastes, although smaller in overall composition, have tended to attract greater public concern due to their visibility. In most municipalities, contractors engaged in collection and transportation are paid for the volume of waste dumped at the landfill sites, which in a sense incentivises landfilling and discourages waste segregation.

    PWM Rules 2016 adopt the concept of Extended Producer Responsibility (EPR) for plastic packaging and Producers, Importers and Brand Owners who introduce products with plastic packaging in the market are now responsible for working out a waste collection system through their own distribution channel or through the local body concerned. ITC believes that the approach to address the issue of collection, segregation and management of plastic waste needs to be integrated with the overall MSW management system. Such an effort will avoid duplication of systems not only between MSW and plastic waste management streams but also between different Producers, Importers and Brand Owners, which, otherwise, will significantly add to the existing challenges of cost-effectiveness of MSW management system. Also, in the Indian context, where the unorganised sector has significant scale and contributes for 2/3rd of the Fast Moving Consumer Goods (FMCG) sector volumes of post-consumer packaging, effectiveness of an EPR approach modelled on an isolated waste collection system is unlikely to be effective. The key to success of a comprehensive MSW management system is the ability to collect and segregate different post-consumer waste streams, which is fundamental to achieve value realization from each waste stream and prevent littering/landfilling.

    Within the boundary of ITC Units, focussed efforts are made towards resource conservation by minimising waste generation and improving efficiencies on waste segregation &recycling/reuse. ITC also has direct experience on MSW management as its Well-being out of Waste (WOW) program, has been operating as a CSR initiative for over a decade.

    *Report of the Task Force on Waste to Energy, Planning Commission

    WOW initiative is focused on creating scalable solutions to collect, segregate & recycle/reuse different streams of municipal solid waste, and providing sustainable livelihoods for people working as rag pickers.

    Based on learning from own experience, ITC has crafted the following approach on the aspect of waste management.

  • Our Performance

  • Waste from Supply Chain

  • The Road Ahead

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