ITC's Fiama Di Wills forays into the Men's grooming segment in India
June 08, 2011
Launches the Fiama Di Wills Aqua Pulse Shower Gel and Bathing Bar exclusively for Men
ITC, the multi business conglomerate's leading personal care brand, Fiama Di Wills, has recently launched the Fiama Di Wills Aqua Pulse Shower Gel and Bathing Bar exclusively for men in India. The recent bathing care range marks the foray of Fiama Di Wills into the Men's grooming segment in India.
The Fiama Di Wills Aqua Pulse range of Shower Gel and Bathing Bar is enriched with extracts of Blue Lotus and Sea Minerals to form a part of the unique Active Defense Complex that protects the skin against microbes. The Shower Gel with suspended sparkling beads gives an invigorating freshness with every shower. The invigorating fragrance of the Fiama Di Wills men's range provides a rejuvenating bathing experience.
The Fiama Di Wills Aqua Pulse range has been launched in select metros and will soon be extended to other cities in India.
The Fiama Di Wills Aqua Pulse Shower Gel has been bestowed with the honour of Product of the Year, 2011 in the shower gel category of the awards. The product won the coveted recognition for its innovative suspended sparkling beads in the shower gel. The Product of the Year is awarded on the basis of an independent consumer survey by AC Nielsen with over 30,000 Indian consumers participating in the same.
Nilanjan Mukherjee, Head of Marketing, Personal Care Products Business, ITC Limited, says, "We are delighted to present a unique bathing care range exclusively designed for men in India. The aspirations and requirements of today's consumer is continuously evolving. They are becoming more discerning for themselves. In an evolving trend in India, men are beginning to look at value propositions created specifically for them. ITC's Personal Care Business has succeeded in attracting consumer mind space through consumer-insight based product innovation. The Fiama Di Wills Aqua Pulse range for men reinforces ITC's commitment to quality and creating hallmarks of excellence."
