ITC Limited :: Newsroom :: Media Releases

'"Innovation" is the foundation of all initiatives at Fiama Di Wills leading to creation of innovative products and engaging brand experiences. It manifests in ITC's leading personal care brand Fiama Di Wills continuous strives to create hallmarks of consumer trust through its range of unique bath care products and brand experiences.

Fiama Di Wills Men has pushed forward the ability to transform an idea or a vision into something extraordinary. Be it one of the first brands' to have a page on Google + in India or the exciting Fiama Di Wills Men Aqua Pulse Australian Adventure, the brand has succeeded in creating innovative products as well as engaging brand experiences. Created by leading International experts in close collaboration with great Indian Design Talent, the range has won many laurels for its product development, packaging and promotion.

In yet another first, Fiama Di Wills Men is excited to present the first-of-its-kind web debut of the Fiama Di Wills Men website (www.fiamadiwillsmen.in). The brand will do a unique Hangout on Google + with an eminent panel of people from diverse professions. The hangout will be hosted by the versatile Malini Agarwal. Joining her as panelists will be critically acclaimed actor Kunal Kapoor, Sapna Bhavnani, Celebrity Hair Designer (MS Dhoni, John Abraham, and many more such impressive names) and Fashion designer, Michael Foley, Product Designer par excellence, Praveen Kenneth, Chairman, Law & Kenneth, Bani, young, beautiful and widely popular MTV VJ and Anusha Dandekar, singer, actor, VJ and a revered style icon.

Fiama Di Wills Men has combined the very best of digital expertise available to launch this extremely innovative website. The website revolves around providing valued information in a trendy 'app' format. These applications (apps) would cater to all the genres that a man relates to. So, be it grooming, fashion and style, sports, music, gadgets and more, our apps would update the user on everything that is new and in vogue. This one of its kind Fiama Di Wills Men website will boast of interesting content that would provide valued information to the user in an interactive way, which he can also access on the move from his smartphone.

Sandeep Kaul, Chief Executive, Personal Care Products Business, ITC Limited stated, "Fiama Di Wills Men takes pride in announcing this first-of-its-kind digital experience. Digital media is the future. A virtual debut of "www.fiamadiwillsmen.in" in a unique Google+ hangout with an eminent panel unveiling the interesting apps indeed seeks inspiration from what is core to our beliefs, values and products at Fiama Di Wills - 'innovation'. "

Kunal Kapoor, critically acclaimed Actor exclaimes, "I am very excited to be a part of the virtual debut of fiamadiwillsmen, in on a G+ hangout. The brand truly re - defines brand experience and engagement. This is truly a very innovative unveiling by Fiama Di Wills Men".

This online launch will share every commonality with a live event, with only one point of difference - it will be hosted on the digital platform of Google + Hangout. You are invited to view this unveiling online through live streaming on the Fiama Di Wills Men website. Media is invited to post their queries on the email fiamadiwillsmen@gmail.com.