Fiama Di Wills Men and Lonely Planet Magazine India Invite you to "Surf up a Splash" with the first-ever Collector's Edition Soap Series
November 17, 2012
Innovation is at the foundation of all initiatives at Fiama Di Wills. Be it creation of innovative products or engaging brand experiences, ITC's leading personal care brand continuously strives to create hallmarks of consumer delight at every moment of truth.
Fiama Di Wills Men takes forward this belief to provide consumers with yet another invigorating and innovative experience. Fiama Di Wills Men launches its first ever Collector's Edition soap series in association with Lonely Planet Magazine India.
The six exciting Collector's Edition Packs are inspired by various water sports and specific destinations that are renowned for these rejuvenating and revitalizing experiences. Riding the waves at Jefferey's Bay in South Africa, a true surfer's paradise, racing the power of nature at Carlsbad Lagoon, California scudding over the waves on a jet ski, Cliff diving in Acapulco, Mexico to experience the extreme, taking a 3000 ft. plunge at the Angel Falls in Venezuela are some of the experiences that the packs celebrate. The first-ever series fires one's imagination and appeals to the inner rebel to push further and take one beyond what is considered possible!
Nilanjan Mukherjee, Head of Marketing, Personal Care Products Business, ITC Limited stated, "We take pride in our alliance with, Lonely Planet Magazine India for the exotic Fiama Di Wills Men Collector's Edition Packs. Rejuvenation is the essence of Fiama Di Wills Men and the soap series celebrates the rejuvenating thrill of aqua-adventure sports. It is a first in the male grooming industry and we believe that this partnership with Lonely Planet Magazine epitomizes every man's inherent spirit of adventure and sheer thrill!
Tarun Rai, CEO Worldwide Media said "This is certainly a unique joint marketing initiative. And we are happy that we are doing this with Fiama Di Wills Men. Lonely Planet Magazine India believes that travel is both thrilling and rejuvenating - attributes that go well with the Fiama Di Wills Men's positioning."
Fiama Di Wills Men and Lonely Planet Magazine India bring together an experience that is involving, adventurous, energetic, and reviving, and very much a reflection of its intrinsic values of innovation and exploration. Kunal Kapoor, critically acclaimed actor and the perfect embodiment of Fiama Di Wills Men brand ethos unveiled the pack at an innovative mall launch in New Delhi. He shared his experience of Fiama Di Wills Men and discussed every quotient required for men to keep it innovative, fresh and different at every moment of life. Fiama Di Wills Men's Collector's Edition packs are available at all leading retail outlets.
