Fiama Di Wills Launches Second Edition of Couture Spa Range of Gel Bathing Bars
October 12, 2013
Fiama Di Wills, ITC's leading personal care brand, has announced the launch of its second edition of the signature series of the Couture Spa Range of Gel Bathing Bars. Encouraged by the phenomenal consumer response to last year's edition, Fiama Di Wills has taken an innovative leap forward with the new range designed to delight consumers with advanced skin care benefits.
The signature series, designed by ace fashion designer Wendell Rodricks, offers a new range in sparkling red, blue and green. Rodricks has added a new sizzle and glamour to the packs this year, which are sure to make this series a coveted collectible! The Fiama Di Wills Couture Spa range of gel bathing bars is enriched with gold, skin conditioners and powerful skin care ingredients like oats, nutgrass and white water lily.
The signature ingredient of gold in the Gel Bathing Bar series will help increase radiance and glow for younger looking skin. The skin conditioners protect and renew skin to keep it youthful.
The Fiama Di Wills Couture Spa range of Gel Bathing Bars was unveiled by Wendell Rodricks, Mr Nilanjan Mukherjee, Head of Marketing, Personal Care Products Business, ITC Limited and Mr Sunil Sethi, President, FDCI, at the Fiama Di Wills lounge at Wills Lifestyle India Fashion Week amidst much fanfare. Fiama Di Wills presented an amalgamation of Art and Beauty, which is intrinsic to fashion at the launch event. In a first for the limited edition signature series, Fiama Di Wills collaborated with Anupam Singh Tomer to create an artist's impression of the Wendell Rodricks designed Couture Spa range of Gel Bathing Bars. The Signature series of the Couture Spa range of Gel Bathing Bars was unveiled by Wendell Rodricks against this art backdrop.
Wendell Rodricks, on his association with Fiama Di Wills, said, "It was a pleasure to collaborate with the brand once again after the tremendous success of the Couture Spa edition last year. ‘Youth is eternal and so is Gold' was the statement that inspired the second edition of the Fiama Di Wills Couture Spa range of Gel Bathing Bars."
Nilanjan Mukherjee, Head of Marketing, Personal Care Products Business, ITC Limited stated, "With advanced skin care benefits as well as Wendell's signature style and design on the soap packs, we are confident of a phenomenal response from our consumers!"
