Sustainability in Action
A Water Positive Corporation
India faces a turbulent water future. Home to over 16% of the global population and having access to less than 3% of the world's land mass and fewer than 4% of its fresh water resources, India's water scarcity is likely to worsen over the years.
ITC's sustainability initiatives, in the area of water, focuses on:
1. Achieving the lowest specific water consumption (water used per unit of production) through conservation, audit and benchmarking.
2. Zero water discharge - treating and recycling all waste water, thereby not only reducing fresh water intake but also preventing pollution of fresh water resources.
3. Creating a positive footprint - through rainwater harvesting, both at the Company's premises and through external watershed development projects.
ITC continues to make progress on its sustainability initiatives relating to water through Conservation to achieve the lowest specific water consumption (water used per unit of production); Zero Effluent Discharge by closing the water loop in a factory or a hotel resulting in minimum fresh water usage and preventing pollution of the environment and fresh water sources; Rainwater Harvesting both at the Company premises and through external watershed development projects in socially relevant areas have consolidated ITC's water positive status for 11 consecutive years. Total rainwater harvesting potential so far developed by the Company is more than 2 times the total water consumed by its operations.
