Spices
In pursuit of new drivers of growth, ITC is aggressively exploring strategic growth opportunities by innovatively blending and extending the Company's proven competencies in the procurement and processing of agricultural products, storage, supply chain and sales management. Closely dovetailing with this strategic endeavour, ITC's Leaf Tobacco business has successfully ventured into spices and has made inroads into various other streams of business.
ITC's foray into the spices business is an endeavour to provide quality differentiation across the value chain from the farmer to the customer. In order to ensure sustainable growth, the business is working closely with farmers, NGOs and Self Help Groups for developing a reliable farm-to-factory spices supply chain. Farm interventions are designed to "produce the buy" rather than "buy whatever is produced".
With the current portfolio of Chilli, Turmeric, Coriander, Pepper, Cumin, Nutmeg, Mustard, Fennel, and Fenugreek, the business is setting up a state-of-the-art spices grinding and sterilisation facility to support growth in the domestic and export markets. The business is now well positioned to expand the product range to include value added products such as oleoresins. Also, catering to a niche customer base spread worldwide, the business has forayed into Organic and Pesticide Residue Free Spices.
