ITC currently has two brands in the confectionery segment - 'mint-o' and 'Candyman'.
'mint-o' was acquired by ITC from Candico in March 2002. ITC re-launched the compressed mint offering, across all major markets in India, with new and improved product and packaging. It is available in mint flavour with added blue specks to enhance consumer experience. mint-o Cool Blue - a single mint in a pillow-pack was launched In November 2007. 'mint-o' is available in 3 sizes - rolls of 20 and 6 and singles, capturing the international essence of 'youthful cool'.
ITC launched 'mint-o Fresh' in October 2004. An 'active' mint deposited candy, mint-o Fresh is available in a refreshing mint flavour - mint-o Fresh Eucalyptus. Its launch extended the footprint of the 'mint-o' brand in line with the strategy of adding excitement and contributing to the growth of the confectionery category. 'mint-o Fresh' is especially targeted at the adult consumer creating a basket of mint-based products across price points.
The latest offering in the adult mint confectionery segment is mint-o GOL, in the `Chews' sub-segment. A brand for young adults, mint-o GOL appeals to both men and women, offering a never before "refreshing indulgence". Recently, a Green Mango variant of mint-o Gol was launched which has been well received by consumers.
The latest punch of mint from Mint-o – Mint-o Strong – Power Mint! has been launched to strengthen the cough lozenges portfolio of ITC. The response to this transparent mint with blue speckles, icy compounds and double dose of eucalyptus, menthol oil has been very encouraging.
