Safety Matches and Incense Sticks
ITC enhances the competitiveness of small and medium enterprises by marketing Safety Matches and Agarbattis (incense sticks) manufactured by them. ITC partners these SMEs in raising the quality bar through complementary R&D skills and introducing best practices. The Safety Matches and Agarbattis businesses leverage ITC's core competencies in marketing and distribution, brand building, supply chain management and paperboard and packaging to bring to consumers a wide choice of high quality safety matches and agarbattis.
