Bingo! was launched in March 2007 with a wide range of exciting packaged salted snacks. The range includes multiple flavor variants of Potato Chips & Finger Snacks.
The brand is associated with youth, fun and excitement. It fulfils the consumers need for variety and novelty in snacks. At present Bingo! has 4 sub-brands in its portfolio, each of which have unique values based on consumer need differentiation.
Bingo! Yumitos - 'Take a Yumitos Break'
Bingo! Yumitos Potato Chips are the best partner for break. Bingo! Yumitos is very tempting and yummy account the full bodied flavours. These flavors range from traditional favourites like Salted to innovative ones such as Red Chilli. There are in total 7 exciting flavours.
Bingo! Mad Angles - "Har Angle se Mmmm..."
One of the biggest successes from the Bingo! Portfolio, Bingo! Mad Angles has carved a niche for itself in the consumers mind and is synonymous with the perfect triangular snack.
A combination of innovative flavours on a traditional khakra base, Mad Angles is a snack that is true to taste with perfect flavour delivery as well as shape, making it a snack that's truly "Har Angle se Mmmm ..."
Bingo! Tedhe Medhe - "Har Stick mein alag twist..."
Bingo! Tedhe Medhe is the popular spindle shaped format from Bingo! that is a delicious blend of handpicked spices with an aroma that makes one crave for more. The taste of fiery sparks which masalas leave on ones tongue is an experience with savouring!
Just like no two things in life are the same, Bingo! Tedhe Medhe provides a unique experience to the consumer each time he consumes it from the pack, making him go beyond stereotypes and celebrating the eccentricities in life!
Bingo! Tangles - "Khaoge to Khilaoge..."
Bingo! Tangles is one of the most innovative snacks available in the market. Each piece of this innovative crunchy snack is made out of strands loaded with lip smacking masala or tantalizing tomato or simply salted flavours. Once bitten, they break into many more delicious strands in the mouth. It is so tasty that you can't resist sharing it with others.