In May 2013, ITC's Personal Care Products Business expanded its product portfolio with the launch of Engage - one of India's first range of 'couple deodorants'.
'Engage' marks the Personal Care Business' foray into deodorants with an exclusive brand. This new range of Deo Sprays for men and women provides 24 hour freshness and has been crafted to enhance their personal grooming and confidence.
Engage offers an invigorating range of deodorants comprising three pairs - Rush (Male) & Blush (Female), Mate (Male) & Spell (Female) and Urge (Male) & Tease (Female) - expressing the inherent need of couples to Engage in playful chemistry.
Engage Rush & Blush
Engage Mate & Spell
Engage Urge & Tease
The brand proposition of playful chemistry has been complemented with the innovative packaging design that brings alive special couple moments engaging in a new language of love. Packed in shaped cans, Engage introduces 'Silhouettes' as its key design component. Embodying the proposition of playful chemistry, the silhouette on each pack illustrates a distinct playful, uninhibited moment couples 'Engage' in.
Engage for men have a bold, modern look and has been designed in classical black with a tinge of effervescent colours. The range for women are in bright hues of Pink, Blue and Yellow on a can shape designed with contemporary feminine patterns.
