Wills Lifestyle, ITC's premium fashion & lifestyle brand today announced its aggressive plans by opening 3 retail stores across Amritsar, Guwahati and Nashik in one day. Currently the brand has 65 stores in 35 cities across India. ITC's Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer offering a complete lifestyle wardrobe for the premium consumer, incorporating the latest fashion trends for both men & women. Wills Lifestyle begins rapid expansion starting this festive season focussing on Tier 1 & 2 cities.

The expansion series will begin with the opening of stores across Vizag, Bhopal, Nasik, Amritsar, Guwahati among others. The brand will continue to open stores in cities already present like Delhi, Mumbai, Chennai, Pune, Coimbatore, Goa, Noida and Lucknow. Besides this, Wills Lifestyle will venture into new Tier 2 & 3 markets by opening stores in Kanpur, Mysore, Udaipur, Vijaywada and Gangtok. The stores will present a truly international & superior shopping experience for the customers.

Speaking on the occasion, Mr. Atul Chand, Divisional Chief Executive, ITC's Lifestyle Retailing said, "Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer. With improving consumer sentiments we are planning for profitable expansion for Wills Lifestyle across the markets. We plan to increase the Wills Lifestyle network to 80 stores in next 3 months, through a mix of more stores in existing markets and expanding the footprint in smaller markets through the franchising model. Going forward we shall continue to open stores in Tier 2 & 3 cities as part of the Wills Lifestyle's expansion plans"

He further added, "It is our endeavour to make fashion more accessible as we target multiple consumer segments, enter new geographies, open more stores and make our products more appealing. The thrust will be to nurture markets, generate higher trials and develop lasting relationships with our customers."

We are poised to grow at 25 per cent this year. The retail scenario has always been dynamic with the constant emergence of new market places and shopping catchments and the recent development of modern formats. With the year expected to see strong growth and the brand expansion plans intact, Wills Lifestyle's marketing strategies will revolve around taking the brand message in an impactful manner to the targeted consumers. The creative strategy will focus on showcasing the products in an aspirational manner.

At the exclusive Wills Lifestyle outlets, customers can browse at leisure and shop in a relaxed and pleasing atmosphere. Wills Lifestyle has developed an international format for the store to provide a clearly differentiated and pleasurable shopping experience. The use of space is refreshing, which is reflected even in the spacious changing rooms. The store will offer an international retailing ambience reflecting the most contemporary trends in store design, thereby creating a splendid backdrop for the premium offerings.

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