Wills Lifestyle presents a dramatic Grand Finale
Manish Arora mesmerizes the audience at Wills Lifestyle India Fashion Week Autumn-Winter 2013
March 17, 2013
The Wills Lifestyle Grand Finale by Manish Arora inspired by the legendary 'Burning Man festival' concluded the Autumn Winter edition of Asia's premiere fashion & trade event Wills Lifestyle India Fashion Week in New Delhi at Pragati Maidan today. ITC's premium lifestyle brand Wills Lifestyle marked their successful collaboration with the talented designer by presenting a spectacular Grand Finale. A striking amalgamation of futuristic designs and elegant showmanship, the Finale charmed the audience with fascinating elements of splendor threaded with an artistic collection.
The wide-open space and a larger than life runway created quite an impression. The projections were a visual treat that wowed the audience as the whole venue came alive in a splash of colour. A spectacular musical presentation by the talented musical band Hilight Tribe from Paris and models walking down the ramp in striking avant-garde designs rooted in bold, dramatic silhouettes set the tone for a truly memorable experience.
Speaking on the eve of the grand finale, Atul Chand, Divisional Chief Executive, ITC Lifestyle Retailing, said "The Wills Lifestyle Grand Finale has always set new benchmarks in terms of showcasing the best of Indian fashion. The Grand Finale today was truly powerful and was a fitting tribute to the creativity and technique of the designer."
He further added, "Our partnership with Manish Arora extends beyond the ramp. We have tied up with Manish to co-create an exclusive collection for the Wills lifestyle stores which will be retailed under the Wills Signature brand."
The collection by Manish Arora for the Grand Finale was an exceptional synthesis of meticulous craftsmanship and abstract designs; revealing natural earth elements combined with his trademark cutting-edge design. The major print stories in the collection were expressions of dark clouds mixed with neon elements, cloudy blue skies above the desert, recreating black and white layers with a hint of warm colours and geometric neon rays on green. The silhouette range offered varieties in printed and embroidered peplum and balloon dresses, pleated tops, trench coats, jackets with Mandarin collars and knitwear embellished with 3D structures created with rexine, beads and metal chains.
Expressing his excitement on the collaborative Grand finale, Manish Arora said, "I am super excited to be showcasing at Wills Lifestyle India Fashion Week almost after 4 years...This collection is special as all my memories of Burning Man are here. I am also delighted to be associated with Wills Lifestyle. This is an enduring partnership... The Grand Finale show was a pleasure to conceive and I am grateful for the enthusiastic support received from the Wills Lifestyle & FDCI team. I also look forward to having my range at Wills Lifestyle stores."
The audiences at the Wills Lifestyle Grand Finale were left spell bound as they witnessed a remarkable show by Manish Arora!
