ITC all set to 'Engage' consumers
May 22, 2013
Forays into Deodorants with 'Engage'
ITC's Personal Care Products Business today announced the expansion of its product portfolio with the launch of Engage - one of India's first range of couple deodorants. Expanding its footprint in the rapidly growing deodorant market in India, 'Engage' marks the Personal Care Business' foray into deodorants with an exclusive brand. In line with ITC's commitment to create hallmarks of consumer trust, the personal care business augments its portfolio of consumer products with Engage.
This new range of Deo Sprays for men and women provides 24 hour freshness and has been crafted to enhance their personal grooming and confidence. Engage offers an invigorating range of deodorants comprising three pairs - Rush (Male) & Blush (Female), Mate (Male) & Spell (Female) and Urge (Male) & Tease (Female) - that express the inherent need of couples to Engage in playful chemistry.
Sandeep Kaul, Chief Executive Officer, Personal Care Products Business, ITC Limited, said, "Deodorants as a segment in Personal Care is experiencing swift and dynamic growth. Engage is uniquely poised to leverage this opportunity and carve a significant consumer mindshare. With freshness at its core and a simple yet modern proposition of romance, we are sure Engage will be identified by its distinct fragrances that stir up myriad emotions of love."
The brand proposition of Playful Chemistry has been complemented with the innovative packaging design that brings alive special couple moments engaging in a new language of love. Packed in shaped cans, Engage introduces 'Silhouettes' as its key design component. Embodying the proposition of playful chemistry, the silhouette on each pack illustrates a distinct playful, uninhibited moment couples 'Engage' in.
Engage for men have a bold, modern look and has been designed in classical black with a tinge of effervescent colours. The range for women are in bright hues of Pink, Blue and Yellow on a can shape designed with contemporary feminine patterns.
Priced at Rs. 160 for a 165 ml bottle, the complete range of Engage is available at all leading retail outlets in India.
