ITC's Fiama Di Wills unveils the new Anti Hair Fall Shampoo
The Mantra to feel young!
September 29, 2010
After storming the market with the innovative transparent gel bathing bars which won the 'Product of the Year' award recently, Fiama Di Wills, ITC's personal care brand, has launched yet another innovative product for its consumers - The Anti - Hairfall Shampoo & Conditioner, in Chennai today. The new variant was unveiled by the glamorous Brand Ambassador Deepika Padukone at a high decibel launch event. The new anti - hairfall Shampoo combines the goodness of Nature and Science that ensures gentle care while fighting hairfall effectively. Fiama Di Wills Anti Hairfall Shampoo promises reduced hairfall due to breakage in just three washes. The shampoo has been launched in Tamil Nadu and will soon be extended to more markets.
The Fiama Di Wills Anti-Hairfall Shampoo is unique as it offers consumers the goodness of Brazil Nut, found in the Amazon Forests and the effectiveness of science with the Hair restore Technology. Brazil Nut, is known to seal in hair moisture giving it shine and a silky smooth texture. It also helps renew dry and lifeless hair. The Hair Restore Technology, developed at the ITC R&D Centre, helps repair cuticles and restore the protective lipid layer to reduce further damage. This strengthens hair and reduces hair fall due to breakage. The Anti-hairfall Conditioner also enriched with Brazil Nut extracts and the hair restore technology gives best results when used with Fiama Di Wills Anti-Hairfall Shampoo.
Atul Joshi, Head of Marketing, Personal Care Products Business, ITC Limited, said "Hair Fall is a serious concern for everyone and also has a severe impact on the individual's psyche as it adds years to one's appearance. We are glad to present a different Anti Hairfall Shampoo that has been developed through extensive research at our R&D centre to formulate the innovative Hair Restore Technology. We are confident that consumers will definitely like the experience of the combined goodness of the exotic Brazil Nut and the Hair Restore Technology to give them the mantra to feel young! I urge the consumers to try our product and experience the difference."
Deepika Padukone, Brand Ambassador for Fiama Di Wills said, "I am delighted to announce the launch of the new Fiama Di Wills Anti Hair Fall Shampoo & Conditioner here in Chennai. The range has grown to introduce variety of solutions for every kind of hair and address a wide range of hair problems. I have been using Fiama Di Wills products since its inception and can confidently say that they are true to their promise. Beautiful hair is every woman's dream and the new shampoo with the goodness of Brazil Nut and Hair Restore Technology is designed to provide an answer to hairfall."
Fiama Di Wills has also initiated a Facebook contest which invites consumers to write their feedback and experience on the product and upload their profiles with their hair story. The best "hair story" will win an opportunity to be a part of a Hair show in Chennai in the month of November.
Available in attractive packs, the Anti Hairfall shampoo is priced at Rs 115 for 200ml and Rs. 59 for a 100 ml bottle. The Anti-Hairfall Conditioner is priced at Rs. 60 and Rs. 40 for a 90 ml and a 50 ml pack respectively. The product has been introduced in Tamil Nadu with an attractive gift of beautiful Estelle jewellery along with every purchase.
Notes
Brazil Nut : Native to the Amazon Forests, Brazil Nut contains fatty-acids and plant sterols that are known to seal in moisture giving shine and a silky smooth texture. It also helps renew dry and lifeless hair.
Hair Restore Technology : Developed at the ITC R&D Centre, the technology helps repair cuticles and restores the protective lipid layer to reduce further damage. This strengthens hair and reduces hair fall.
