ITC forayed into the youth fashion segment with the launch of John Players in December 2002 and John Players is committed to be the No. 1 fashion brand for the youth. This foray leverages ITC's proven competencies in understanding consumer insights, brand building and design capabilities.
John Players offers a complete and vibrant wardrobe of Casual wear, Party wear, Work wear, Denims, Outer wear and Suits & Jackets, incorporating the most contemporary trends, an exciting mix of colors, playful styling, trendy textures and comfortable fits.
The brand is available across the country through a nation-wide network of over 400 exclusive stores and 1400 multi-brand outlets.
With Celebration Gift Certificates, John Players presents a new way of festive gifting.
Having built a powerful brand portfolio that is making waves across the country, ITC's Lifestyle Retailing is poised to grow and build a dominant presence in the country's fashion industry.
Awards
- 2013: Ranked 5th Most Exciting Brand in the apparel category by Brand Equity, ET
- 2013: Best Performing Partner, Men's wear by Reliance Trends
- 2012: Ranked 9th Most Trusted Apparel Brand by Brand Equity, ET
- 2011: Ranked 8th Most Trusted Apparel Brand by Brand Equity, ET
- 2010: For Operational Excellence by Reliance Trends
- 2007: Most Admired Fashion Campaign, Images Fashion Award
- 2005: Most Admired Shirt Brand of the Year, Images Fashion Award
- 2004: Rising Star Brand of the Year, Images Fashion Award
