Wills Lifestyle
Wills Lifestyle, the fashion destination, offers a tempting choice of Wills Classic work wear for new age leaders, Wills Sport fashionable relaxed wear for men and women, Wills Clublife evening wear to complement the glittering lifestyles of premium consumers and fashion accessories. Wills Lifestyle has also introduced Wills Signature - designer wear from the leading designers of the country. The portfolio gets a complete look with the introduction of accessories that combine global trends and classic styles.
The Lifestyle Retailing business is supported by a Design Studio and a World-Class Product Development and Prototyping facility that ensure designs are quickly translated from the drawing board into stunners at the store. The business further leverages a state-of-the-art master facility to develop superior products and also scale up outsourced manufacturing with a just-in-time approach to meet customer schedules and improve inventory management.
Wills Lifestyle has partnered the Fashion Design Council of India (FDCI) to become the Title Sponsor for the India Fashion Week. The Wills Lifestyle India Fashion Week is the largest and the most prestigious fashion event in the country. It aims to serve as an effective platform to promote fashion design and provide industry professionals with the opportunity to form trade linkages within and outside India. Wills Lifestyle India Fashion Week also offers participating designers a business presence through a series of marketing tools.
