ITC launched an exclusive line of prestige fine fragrances under the Essenza Di Wills brand in mid 2005. Essenza Di Wills is an exclusive range of fine fragrances and bath & body care products for women and men.
Inizio, the signature range from Essenza Di Wills, provides a comprehensive grooming regimen with distinct lines for women (Inizio Femme) and men (Inizio Homme). The rich and sensual international fragrances of Essenza Di Wills are all-day offerings created by leading French fragrance houses. The range includes a host of bath & body care products that share the same olfactory signature to offer a harmonised fragrance experience.
Aqua
The Essenza Di Wills portfolio was enhanced with the Aqua range for men (Aqua Homme) offering a distinctive and fresh aquatic fragrance. It embodies the essence of stylish and confident man. The Aqua range includes Eau De Toilette, Hair & Body Shampoo, Deodorant Spray, After Shave Lotion and a Bathing Bar.
Mikkel
Another addition to the Essenza Di Wills portfolio is the enigmatic 'Mikkel' that embodies a fine balance between Mystery and Elegance. The fragrance is specially suited for evening wear. Mikkel Homme Eau De Toilette is available exclusively at Wills Lifestyle stores.
Ignite
Essenza Di Wills launched a scintillating fragrance for women - 'Essenza Di Wills - Ignite'. 'Ignite combines the magic of intense sensuality, elegant sophistication and seductive attraction, to create a unique fragrance, complimenting the existing range of Essenza Di Wills fragrances.