ITC Limited :: Businesses :: FMCG :: Personal Care

Ever since September 2007, Fiama Di Wills has been providing gentle and effective care while pampering and keeping you refreshed throughout the day. The Fiama Di Wills product portfolio has been developed by scientists at the ITC R&D Centre, leveraging the expertise of International product formulation specialists. Fiama Di Wills products are for modern, aware customers who are confident of themselves and seek indulgences that make them feel alive, beautiful and young !!

A Sensuous Bathing Experience meets Irresistibly Soft Skin with Fiama Di Wills Shower Gels and Gel Bathing Bars.

They are enriched with Skin Conditioner with Moisture Lock giving you soft, moisturized and youthful skin round the clock.

Fiama Di Wills Gel Bathing Bar is handcrafted using ITC’s Innovative Liquid Crystal Freezing Technology, which freezes gel into a bar. Made up of exotic natural ingredients like Peach, Avocado, Seaweed and Lemon Grass, the Gel Bathing Bar is mild and gives you a long lasting fragrance which sees you through the day.

Fiama Di Wills Shower Gels, yet another innovation from Laboratoire Naturel, with natural ingredients and irresistible fragrances gives you an unmatchable bathing experience

Fiama Di Wills Enlivening Beads Shower Gel - Superior bathing delight meets luxurious skin nourishment in Fiama Di Wills Enlivening Beads Shower Gel, an innovation from Laboratoire Naturel. Fiama Di Wills has infused the shower gel with skin conditioners that lock in softness. It is infused with rich, encapsulating glitter beads and enriched with extracts of Blackcurrant and Bearberry. Its unique formula with luscious fragrance and indulgent lather gives you rejuvenating care.

Fiama Di Wills Couture Spa Shower Gel for Invigorating Care - Superior bathing delight meets luxurious skin nourishment in Fiama Di Wills Couture Spa Shower Gel, an innovation from Laboratoire Naturel. Fiama Di Wills has infused the shower gel with skin conditioners that lock in softness. It is enriched with Brazilian Orange oil and Ginseng extracts. Its unique formula with luscious fragrance and indulgent lather provides you with invigorating care.

Fiama Di Wills Couture Spa Shower Gel for Replenishing Care - Superior bathing delight meets luxurious skin nourishment in Fiama Di Wills Couture Spa Shower Gel, an innovation from Laboratoire Naturel. Fiama Di Wills has infused the shower gel with skin conditioners that lock in softness. It is enriched with Patchouli and Macademia extracts. Its unique formula with luscious fragrance and indulgent lather provides you with replenishing care.

Fiama Di Wills Skin Nourishing Beads Shower Gel - Superior bathing delight meets luxurious skin nourishment in Fiama Di Wills Skin Nourishing Beads Shower Gel, an innovation from Laboratoire Naturel. Fiama Di Wills has infused the shower gel with skin conditioners that lock in softness. It is infused with encapsulating skin conditioning beads and enriched with extracts of Peach and Avocado. Its unique moisture rich formula with luscious fragrance and indulgent lather leaves your skin feeling nourished, soft and supple.

Fiama Di Wills Exfoliating Beads Shower Gel - Superior bathing delight meets luxurious skin nourishment in Fiama Di Wills Exfoliating Beads Shower Gel, an innovation from Laboratoire Naturel. Fiama Di Wills has infused the shower gel with skin conditioners that lock in softness. It is infused with exfoliating jojoba beads and enriched with extracts of Seaweed and Lemon Grass. Its unique exfoliating formula with luscious fragrance and indulgent lather gives you revitalized care.

Fiama Di Wills Clear Springs Bathing Bar - Dive into a luxurious bathing experience with Fiama Di Wills Clear Springs Gel Bathing Bar - handcrafted using ITC's revolutionary Liquid Freezing Technology which freezes gel into a bar. Clear Springs combines exotic natural extracts of Seaweed and Lemon grass with the goodness of skin conditioners, giving you soft, moisturized and youthful skin round the clock with a fragrance that lasts all day long.

Fiama Di Wills Exotic Dream Bathing Bar - Dive into a luxurious bathing experience with Fiama Di Wills Exotic Dream Gel Bathing Bar - handcrafted using ITC's revolutionary Liquid Freezing Technology which freezes gel into a bar. Exotic Dream combines exotic natural extracts of Bearberry and Blackcurrant with the goodness of skin conditioners, giving you soft, moisturized and youthful skin round the clock with a fragrance that lasts all day long.

Fiama Di Wills Mild Dew Bathing Bar - Dive into a luxurious bathing experience with Fiama Di Wills Mild Dew Gel Bathing Bar - handcrafted using ITC's revolutionary Liquid Freezing Technology which freezes gel into a bar. Mild Dew combines exotic natural extracts of Peach and Avocado with the goodness of skin conditioners, giving you soft, moisturized and youthful skin round the clock with a fragrance that lasts all day long.

Fiama Di Wills La Fantasia Bathing Bar - Dive into a luxurious bathing experience with Fiama Di Wills La Fantasia Gel Bathing Bar - handcrafted using ITC's revolutionary Liquid Freezing Technology which freezes gel into a bar. La Fantasia combines exotic natural extracts of Patchouli and Macademia with the goodness of skin conditioners, giving you soft, moisturized and youthful skin round the clock with a fragrance that lasts all day long.

Fiama Di Wills Pure Rio Splash Bathing Bar - Dive into a luxurious bathing experience with Fiama Di Wills Pure Rio Splash Gel Bathing Bar - handcrafted using ITC's revolutionary Liquid Freezing Technology which freezes gel into a bar. Pure Rio Splash combines exotic natural extracts of Brazilian Orange and Ginseng with the goodness of skin conditioners, giving you soft, moisturized and youthful skin round the clock with a fragrance that lasts all day long.

The skin is made up of proteins and every time one bathes with soap these proteins are washed away making the skin dull, dark and lifeless. Fiama Di Wills Skinsense bathing Bar is enriched with plant derived extracts and 6 Pro formula that ensures skin loses minimum proteins, making it soft, supple, radiant, moisturized, even toned.

Fiama Di Wills Skin Sense Soft Green Bathing Bar - Made from a plant derived complex, Fiama Di Wills Skinsense Soft Green Bathing Bar, with its floral milky fragrance, moisturizes and nourishes your skin. With Fiama Di Wills 6 pro care formula, it helps retain essential skin proteins, and makes your skin smooth, clear, supple, radiant, moisturized and even toned.

Fiama Di Wills Skin Sense Sheer Smooth Bathing Bar - Made from a plant derived complex, Fiama Di Wills Skinsense Sheer Smooth Bathing Bar, with its fruity fragrance, moisturizes and nourishes your skin. With Fiama Di Wills 6 pro care formula, it helps retain essential skin proteins, and makes your skin smooth, clear, supple, radiant, moisturized and even toned.

Fiama Di Wills Men creates world class products that cater to the skincare and lifestyle needs of today's urbane man. We understand that men's skin is different and hence needs expert care from products specifically crafted for it.

Fiama Di Wills Men Range of bath care and skin care products has been carefully crafted to rejuvenate and re-energize, giving you an invigorating experience every single time.

Fiama Di Wills Men De-stressing and Brightening Facewash - Fiama Di Wills Men De-stressing and Brightening Facewash developed at Laboratoire Naturel combines the goodness of Sea Minerals and Blue Lotus that not only brightens but also revitalizes your face with every wash. It contains unique "Revitalizing beads" that exfoliates dead cells to help brighten your face.

Fiama Di Wills Men Detoxifying Anti Pollution Facewash - Fiama Di Wills Men Detoxifying Anti-Pollution Facewash combines the goodness of effective antioxidants like Pro-Vitamin E & grape Seed Extract that inhibit harmful action of pollutants. Its ultra cleansing action is laboratory proven to boost oxygen post vs pre usage. Your face looks brighter, purified and feels younger.

Fiama Di Wills Men Moisture Guard Instant Foam Facewash - Fiama Di Wills Men Moisture Guard Instant Foam Facewash combines the moisturizing power of Triple Skin Conditioners that not only help combat roughness and dryness, but also provide your facial skin with deep hydration.

Fiama Di Wills Men Aqua Pulse Shower Gel - Rejuvenate with Fiama Di Wills Aqua Pulse Shower Gel with Sea Minerals & Blue Lotus Extracts. Discover your adventurous side as the Shower Gel envelops you with an invigorating fragrance and freshness. What's more, it's fragrance is specially crafted for Men. It imparts 3 skin benefits of deep hydration, removing oil from your skin and providing all day freshness.

Fiama Di Wills Men Aqua Nights Shower Gel - Indulge in the new Fiama Di Wills Men Aqua Nights Shower Gel with Passion Swirls. Enliven your senses with its intense masculine fragrance which is specially crafted for Men. It imparts 3 skin benefits of refreshing you, deep hydration and removing oil from your skin.

Fiama Di Wills Men Aqua Sport Shower Gel - Re-energize with the new Fiama Di Wills Men Aqua Sport Shower Gel with Active Purifying Beads that deep cleanses your skin leaving it refreshed and re-energized. What's more, it's fragrance is specially crafted for Men and it imparts 3 skin benefits of ultra cleansing, deep hydration and removing oil from your skin.

Fiama Di Wills Men Aqua Pulse Bathing Bar - Rejuvenate with Fiama Di Wills Aqua Pulse Bathing Bar with Sea Minerals and Blue Lotus extracts. Discover your adventurous side as the Bathing Bar envelops you with an invigorating fragrance and freshness. What's more it's intense maculine fragrance is specially crafted for Men and the Bathing Bar imparts 3 skin benefits of deep hydration, oil removal and all day freshness.

Fiama Di Wills Men Aqua Nights Bathing Bar - Indulge in the new Fiama Di Wills Men Aqua Nights Bathing bar with Cedarwood & Vetiver. Enliven your senses with its intense musky fragrance. What's more, the Bathing Bar imparts 3 skin benefits of refreshing you, deep hydration and removing oil from your skin.

Fiama Di Wills Men Aqua Sport Bathing Bar - Re-energize with new Fiama Di Wills Men Aqua Sport Bathing Bar with its Active Purifying Complex that cleanses your skin leaving it refreshed & revitalized. Discover your adventurous side as the Bathing Bar enevelops you with an invigorating fragrance and freshness. What's more, its intense masculine fragrance is specially crafted for Men and the Bathing Bar imparts 3 skin benefits of cleansing impurities from your skin, deep hydration and removing oil from your skin.

Fiama Di Wills Men Aqua Pulse Deodorant Spray - Fiama Di Wills Men Aqua Pulse Deodorant Spray enlivens your senses with it's invigorating freshness. Its Active Defence Complex with Sea Minerals and Blue Lotus Extract keeps you protected and provides freshness that kickstarts your day. Get Ready! Get Fresh! Get Energized!

Fiama Di Wills Men Post Shave Skin Restore Razor Burn Soothing Moisturizer - Fiama Di Wills Men Post Shave Skin Restore Razor Burn Soothing Moisturizer fortified with Water Lily & Quadra Conditionneurs repairs skin damage caused by daily shaving, reduces post shave skin redness and strengthens skin barrier.

Our renowned team of hair experts at Laboratoire Naturel bring you Fiama Di Wills range of shampoos, conditioners and serums that take care of all your hair problems and make sure that your hair stays beautiful, forever! Made with Exotic Nut Oils and a unique Restore System, it repairs damaged hair making it 6x stronger.

Fiama Di Wills Hair Care Range consists of the Colour Damage Repair System, the Anti Hair Fall System and the Total Damage Repair System.

Fiama Di Wills Colour Damage Repair Shampoo - Presenting Fiama Di Wills Colour Damage Repair Shampoo, made by combining Exotic Sweet Almond Nut Oil and Unique Hair Restore System. It repairs damage caused due to colouring & harsh UV rays, leaving your hair softer and 6 times more protected as compared to normal hair.

Fiama Di Wills Colour Damage Repair Serum - Presenting Fiama Di Wills Colour Damage Repair Serum, made by combining Exotic Sweet Almond Nut Oil and Unique Hair Restore System. Colour treated hair demand regular hair care to retain their shine and thus using Fiama Di Wills Colour Damage Repair Serum helps in making them softer and shinier.

Fiama Di Wills Colour Damage Repair Conditioner - Presenting Fiama Di Wills Colour Damage Repair Conditioner, made by combining Exotic Sweet Almond Nut Oil and Unique Hair Restore System. Colour treated hair need to be taken care of every day which is why using Fiama Di Wills Colour Damage Repair Conditioner every day helps make it softer while helping the colour stay on 6 times longer.

Fiama Di Wills Anti Hair Fall Shampoo - Made by combining Exotic Brazil Nut Oil and Advanced Restore Technology, Fiama Di Wills Anti Hair Fall Shampoo reduces hairfall by 90%, thereby making your hair 6 times stronger. Wear beautiful, healthy hair that makes you look beautiful.

Fiama Di Wills Anti Hair Fall Serum - Formulated for weak hair to protect them against hair fall, Fiama Di Wills Anti Hair Fall conditioner and serum gives you smoother hair that detangles without any effort. Daily usage makes your hair soft and tangle free which makes them easy to maintain and manage every day.

Fiama Di Wills Anti Hair Fall Conditioner - Made by combining Exotic Brazil Nut Oil and Advanced Restore Technology Fiama Di Wills Anti Hair Fall Conditioner gives you smoother hair that detangles without any effort Formulated for weak hair to protect them against hair fall, it reduces hair fall by 90%. Use daily for beautiful, flowing hair that bounces with health.

Fiama Di Wills Total Damage Control Shampoo - Formulated for hair that is damaged due to pollution and harsh UV rays, Fiama Di Wills Total Damage Control Shampoo combines exotic Macademia Nut Oil and Unique Hair Restore System to provide long lasting UV protection that gives you up to 6 times stronger hair. Make your hair shinier and stronger with Fiama Di Wills Total Damage Control Shampoo to get silky smooth, bouncy hair every day.

Fiama Di Wills Total Damage Control Serum - Protecting your hair every day against hair damage by UV rays & pollution, Fiama Di Wills Total Hair Damage Serum helps make them shinier as compared to normal hair. Made by combining exotic Macadamia Oil and unique hair restore system, Fiama Di Wills Total Damage Control Serum make your hair shinier, smoother & stronger.

Fiama Di Wills Total Damage Control Conditioner - Protecting your hair every day against hair damage by UV rays & pollution, Fiama Di Wills Total Hair Damage conditioner helps make them shinier as compared to normal hair. Made by combining exotic Macadamia Oil and unique hair restore system, Fiama Di Wills Total Damage Control Conditioner make your hair shinier & stronger.

Fiama Di Wills Face and Body Talc has been introduced in a variety of exotic, international fragrances. The product range is enriched with the unique Enviro Defense Complex that protects the skin from the damaging effects of the sun.

Fiama Di Wills European Lite promises to reduce skin oiliness and its fragrance is as refreshing as the European Air.

Fiama Di Wills Australian Care in Sun combats UV rays and gives the confidence to celebrate sunshine, while protecting the skin and leaving it fragrant.