Agri Business - Leaf Tobacco
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ITC pioneered the cultivation and development of Leaf Tobacco in India. Embodying the Company's "commitment beyond the market", the Leaf Tobacco Business has built enduring partnership with farmers, helping them grow quality leaf and linking them to global markets. ITC is today the largest buyer, processor and exporter of leaf tobacco in India, expanding its global footprint to 50 countries across more than 70 destinations.
Achieving enhanced productivity continues to be the focus area of research and crop development initiatives of the business. It has made substantial progress in strengthening the pipeline of new hybrid combinations for deployment in growth zones.