FMCG: Education and Stationery Products
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ITC's Education & Stationery Products Business offers consumers a wide range of differentiated products under the brands 'Classmate' and 'Paperkraft'. A clear market leader in the student notebooks segment, Classmate's portfolio also includes writing instruments (pens & pencils) and scholastic products (mathematical drawing instruments, scales, erasers & sharpeners). 'Colour Crew', a new sub brand of 'Classmate', offers an exciting range of superior quality student art materials which includes non-toxic oil pastels, wax crayons and sketch pens. The Business recently launched Saathi, a notebook brand in the value segment, targeted at smaller markets.
The 'Paperkraft' brand is the leading provider of premium executive & office paper stationery, including notebook ranges of Green Impression and Signature Series, as well as an assortment of premium pens.
Offering the greenest range of stationery products, supported by a green wood fibre value chain that creates large-scale livelihoods in rural India, 'Classmate' and 'Paperkraft' notebooks are an embodiment of the environmental capital built by ITC in its paper business.