FMCG: Lifestyle Retailing
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ITC's Lifestyle Retailing Business continues to grow its market standing by investing in brand building, enhancing product vitality and supply chain capabilities; expanding its retail footprint across the country.
Synonymous with fashion and elegance, the Wills Lifestyle range of apparels offers a premium lifestyle wardrobe for Indian men and women at over 100 exclusive specialty stores and leading departmental stores. With its high fashion imagery, rich product mix and delightful shopping experience, the brand offers a tempting choice of Wills Classic formal wear, Wills Sport relaxed wear, Wills Clublife evening wear and Wills Signature designer wear.
John Players embodies the essence of the Indian youth that is free-spirited, playful and fashionable. The brand presents smart formals, trendy casuals and edgy denims incorporating an exciting mix of colours, patterns, styling and fits. With innovation and adventure as key words, John Players Jeans promises to be the new language for the fashion forward youth. The brand has a large retail footprint of over 400 exclusive specialty stores and is also available in leading departmental stores and multi-brand outlets. John Players has featured in the top 5 Apparel Brands amongst the youth, in the Economic Times "Brand Equity's Most Exciting Brands" survey 2015.