ITC's Vision to subserve national priorities and create enduring societal value has led to the adoption of multi-dimensional sustainability initiatives that deliver superior 'Triple Bottom Line' performance and generates large scale economic, environmental and social capital. This Vision is premised on the belief that the transformational capacity of business can be effectively leveraged to create significant societal value through a spirit of innovation and enterprise. The company's 'Triple Bottom Line' contribution is manifest in the crafting of innovative models that not only generate new sources of competitive advantage for its businesses, but also leads to the augmentation of natural capital and creation of sustainable livelihoods.
This 'Triple Bottom Line' approach to creating larger 'stakeholder value', as opposed to merely ensuring uni-dimensional 'shareholder value' is the driving force that defines the Company's sustainability vision and its growth path into the future. ITC's commitment in the area of economic performance is encapsulated in its vision statement, which is to 'Sustain ITC's position as one of India's most valuable corporations through world-class performance, creating growing value for the Indian economy and the Company's stakeholders'. ITC's Mission is 'to enhance the wealth generating capability of the enterprise in a globalising environment delivering superior and sustainable stakeholder value'.
The Company's strategy is to ensure that each of its businesses is world-class and internationally competitive in the Indian global market in the first instance and progressively in global markets.
